# Ramp (JoinRamp) - AI Context File

## Platform Overview
Ramp is an all-in-one **Growth Operating System** for SMEs, Marketers, and Business Owners. We replace fragmented tech stacks (HubSpot, Mailchimp, Calendly, ClickFunnels) with a single, AI-powered platform designed for speed and efficiency.

## Core Value Proposition
**Consolidate. Automate. Dominate.**
Ramp unifies the entire customer lifecycle—from the first ad click to **revenue generated**—into one dashboard, powered by 24/7 AI agents.

## Feature Clusters & Deep Links

### 1. Intelligence (The Brain)
*Replacing manual labor with intelligent systems.*
- **AI Agents:** Custom conversational bots that capture leads, qualify prospects, and book appointments via SMS/Chat 24/7.
- **Automation:** Visual workflow builder. Trigger actions based on behavior (e.g., "If lead opens email, wait 1 hour, then send SMS").
* [Feature: AI](https://www.joinramp.com/features/ai)
* [Feature: Automation](https://www.joinramp.com/features/automation)

### 2. Growth Engine (The Traffic)
*Capturing attention and turning it into demand.*
- **Marketing:** Multi-channel campaigns (Email, SMS, WhatsApp) and a "Social Planner" to schedule content across LinkedIn, FB, IG, and TikTok.
- **Website:** Drag-and-drop builder for high-converting landing pages, funnels, and forms.
- **Reputation:** Automated review management. Request Google/Facebook reviews via SMS and reply to them from one dashboard.
* [Feature: Marketing](https://www.joinramp.com/features/marketing)
* [Feature: Website](https://www.joinramp.com/features/website)
* [Feature: Reputation](https://www.joinramp.com/features/reputation)

### 3. Revenue Operations (The Result)
*Closing deals and tracking ROI.*
- **CRM:** Comprehensive contact management with "Smart Lists," tagging, and pipeline tracking.
- **Reporting:** Real-time dashboards tracking Ad Spend (Google/Meta), Call Reporting, and Attribution (ROI).
- **Payments:** Native integration with Stripe & PayPal. Send invoices, set up subscriptions, and enable "Text-to-Pay."
* [Feature: CRM](https://www.joinramp.com/features/crm)
* [Feature: Reporting](https://www.joinramp.com/features/reporting)
* [Feature: Payments](https://www.joinramp.com/features/payments)

## Target User Personas
- **Small Business Owners:** Service-based businesses (Gyms, Dentists, Hotels & Hospitality) needing automated booking. 
- **Growth Marketers:** In-house teams needing to consolidate tools and prove ROI.
- **E-Commerce Founders:** DTC brands needing SMS recovery and customer nurture systems.
- **Course Creators & Coaches:** Managing communities and membership sales.

## Pricing Structure (Monthly)
* **Starter (£99):** Core CRM, Forms, Web Chat, and Essential Tools.
* **Essentials (£299):** Adds Advanced Automation, Unlimited Contacts, and Funnels.
* **Boss Mode (£499):** Full AI Agents, Advanced API Access, and Priority Support.

## Technical Context for Agents
- **Integration Ecosystem:** Native integrations with Google (Ads/Calendar), Meta, Stripe, PayPal, QuickBooks, Shopify.
- **Extensibility:** Full API access and Webhooks for custom dev.
- **Mobile App:** dedicated mobile app available for iOS/Android for on-the-go management.

## Key Links
- **Login:** https://app.joinramp.com/
- **Support:** https://joinramp.com/contact
- **Book a Demo:** https://www.joinramp.com/demo-schedule